Branding, Corporate Design, Development of product naming and Copy
Concept & Art direction: Packaging, Illustration and Social Media
DIE FRISCHEMANUFAKTUR is a in Munich based food start-up that offers fresh-cut and long-lasting fruit salad as snack to-go. Thanks to natural fresh-keeping technology with additional vitamin C coating and protecting atmosphere, the two colorful and varied flavors of the "Obstlaune" fruitsalad taste with or without yoghurt cereal topping fresh and crispy up to 8 days.

With it's products DIE FRISCHEMANUFAKTUR enables it's customers to save time preparing a meal that still keeps the own health in balance. To inspire in a hectic life on the run we remember to spend time on things that affects our wellbeeing and keep us in good mood. The claim "Zeit für Gutes" motivates the customer to take time to enjoy the little things in life and also means that it is time for good and healthy food. ​​​​​​​​​​​​​​

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